We put the 'Ice' in Eyes

2024

Icy You was born out of a passion for exploring and crafting playful, creative flavors—bringing joy and a sense of youthfulness to every dessert experience, especially through ice cream. More than just a sweet treat, the brand carries a heartfelt message from its founder:

“Icy You” as in “I see you”—each scoop is a gentle way to say “I care.”

This idea became the heart of the brand identity. Through a modern and witty visual approach centered around the act of “seeing,” Icy You aims to be a familiar and lovable choice—one that makes every customer feel truly seen and warmly connected.

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