2022
Soie's passion for entremet cakes and their desire to create aesthetically pleasing designs are at the core of the brand. In 2022, Studio Cohe had the opportunity to help Soie move closer to a refined, gentle brand image.
In French, Soie means Silk. The name Soie was chosen based on the similarity of the soft,
airy style of entremet making, with a silk ribbon.
To further emphasize this idea, we took the shape of a silk ribbon as inspiration
for the brand symbol. A silk ribbon can freely transform into countless shapes and forms,
similar to Soie’s creative baking style.
Project thuộc về Cohe Studio.
Creative: Hiep H, Colin Tran, Ly Nguyen
Designer: Ly Nguyen, Hiep H, Trang Nguyen
Project Management: Chii Nguyen
Photographed by Minh Sau
Assistant: Trang Nguyen, Mai Phan Anh Duc
Photo courtesy of Soie by Fours
