Day and Night Bread Bakers
2022
L’Păng was born from the love of bread. Bread made with heart is always the best bread.
For L’Pang, the most important thing is to keep the passion for baking alive.
Inspired by L’Păng’s never-ending passion,
We designed a visual identity full of joy, positivity and sincerity.
The monogram exudes the sweetness and softness of cakes made from the heart.
Along with the French bakery identity, the “day and night” theme is expressed throughout
from the logotype to the pattern.
Project thuộc về Cohe Studio.
Creative Directors: Hiep H, Colin Tran
Designers: Trang Nguyen, Ly Tran, Hiep Hoang, Colin Tran
Project Manager: Chii Nguyen
Producer: Colin Tran
Showcase Photography: Viet Ngo Hoang, Minh Sau
Assistants: Mai Phan Anh Duc, Trang Nguyen
Animation: Bong Flauer
🥐 Photo courtesy of L’Păng Baker 🥐
